Artificial Intelligence
An Executive Guide to Make AI Work for Your Business
Modern B2B Marketing
A Practitioner’s Guide for Marketing Excellence
Praise for Artificial Intelligence: An Exec Guide to Make AI Work for Your Business
There are many books out there explaining artificial intelligence in great detail. Most people will not have the time or interest to read those books. I read the TinyTechGuide Artificial Intelligence: An Executive Guide to Make AI Work for Your Business in just under two hours. The book is informative, useful, and practical. If you are a business manager or executive who needs to understand the foundational elements of AI and how it is being used, this book is for you.
– John K. Thompson 2X best-selling author, analytics innovator, and keynote speaker/ thought leader on data and analytics
The industry is rife with confusion surrounding AI, data science, and machine learning. Thankfully, David's guide provides a well-written and accessible guide for business managers to better understand their nuances and be equipped to knowledgeably participate in related business discussions.
– Howard Dresner, founder and chief research officer, Dresner Advisory Services
TinyTechGuide's intro to artificial intelligence is an excellent primer to help demystify the best practices of automating with analytics. With the essentials of terminology, overviews of popular techniques, as well as sharing powerful frameworks for managing AI in the real world, this guide will help chart a course for your own journey into making smarter decisions with your data!
– Nick Jewell, PhD, co-founder of datacurious.ai
The Artificial Intelligence: An Executive Guide to Make AI Work for Your Business provides a great overview of the applications of AI across various industries. It's perfect for individuals that simply do not have enough time in the day to learn about the latest technology trends. I especially loved the examples of AI in action!
– Kate Strachnyi, founder of DATAcated
It is imperative that business leaders understand how they can put AI to work to support their company's revenue growth. Without a clear understanding of AI, business leaders may make poor choices. David Sweenor provides a critical resource that is highly accessible.
– Judith Hurwitz, thought leader and consultant in causal AI
Sweenor's book on AI is both well targeted and well timed. In order to succeed with AI, organizations need their business people to understand and apply the technology. And AI is increasingly becoming usable by "citizen data scientists" with only basic quantitative skills. This is a great source if you want to actively participate in the AI revolution that is sweeping business.
– Thomas H. Davenport, distinguished professor at Babson College and visiting professor at Oxford Saïd Business School, author of The AI Advantage and Competing on Analytics
An excellent comprehensive guide to deep dive into AI infrastructure. David made it super easy for even non-technical professionals to understand artificial intelligence in depth. The guide explains the relationship between data, analytics, and automation. It's simple: If you are not leveraging AI and machine learning for real decision-making, you might feel disrupted by competitors in the future. Highly recommend this guide to understand the AI revolution.
– Ravit Jain, founder and host of The Ravit Show, Data Evangelist
Executives that understand AI are the most valuable and rare resource on the planet, and David Sweenor's TinyTechGuide is the fastest way for leaders to become AI literate. Even more importantly, it teaches you the fundamentals of how to drive business outcomes with AI.
– Kjell Carlsson, PhD, AI strategist and evangelist, former Forrester analyst
A well set out bite sized deep dive into AI. From defining what AI really is, through insights on the people, tech and processes, to ethical considerations this TinyTechGuide packs a thought provoking punch. As the title suggests this really is a guide to make AI work for your business.
– Al Herron, head of product marketing
Praise for Modern B2B Marketing: A Practitioner’s Guide for Marketing Excellence
Infused with humor and wisdom gained over decades in marketing enterprise technology, this TinyTechGuide perfectly nails how modern organizations practice B2B marketing. With easy-to-understand models, templates, and practical advice, David and Kalyan break down this well-orchestrated team of marketing specialists to reveal the magic each contributes—individually and, more importantly, collectively—toward the daunting task of successfully taking B2B solutions to market.
Mary Kern, Global B2B Technology Marketing Executive
This TinyTechGuide is tiny only in format. It’s a short read, yet it boasts an incredible amount of knowledge, experience, and, most importantly, common sense. The book, frameworks, and related templates are incredibly useful for marketing leaders, marketing teams, and anyone aspiring to become a better marketer. This is truly a practitioner’s guide for marketing excellence!
Thomas Been, Chief Marketing Officer
TinyTechGuides have quickly built a reputation for delivering highly focused and actionable information in a consumable format. The new Modern B2B Marketing: A Practitioner’s Guide for Marketing Excellence keeps with that tradition. The B2B marketing landscape is evolving quickly and the guide intersects with those changes, providing marketing professionals with a timely and valuable resource.
Shawn Rogers, Marketing Executive, Analytics Thought Leader, and Industry Influencer
This TinyTechGuide is a must-read for B2B leaders seeking practical and effective advice on how to build/execute a world-class marketing function. It goes beyond theory and instead provides a wealth of real- world case studies and examples. By emphasizing the importance of a strong marketing team, streamlined processes, and measurable KPIs, this book equips readers with the tools and knowledge needed to succeed in the competitive world of B2B marketing.
Anand Akela, Marketing Executive, CMO, Top-100 Product Marketing Influencer
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