Recent Blogs
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Digital Marketing in the Age of AI Disruption (Part 2)
Marketing has always been awash in data and it shouldn’t surprise anyone that AI has been used in digital marketing for quite some time. In fact, a survey by an analyst firm highlighted that 67% of marketers were already using AI in 2022 compared to 33% who were not.[i] For the most part, AI is being…
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Digital Marketing in the Age of AI Disruption (Part 1)
Back to the 90s with the WWW We’ve all seen the headlines, artificial intelligence (AI) is either a) going to mark the end of humanity, or b) make the world a better place. With all the hype surrounding generative AI and ChatGPT, it reminds me of when the internet first became mainstream way back in…
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Mastering B2B Marketing
The digital economy is now more customer-centric than ever. In business-to-business (B2B) marketing, we have moved from advertising, press releases, inbound sales, and promotions to more customer-centric and experiential marketing. Organizations now need to deeply understand what B2B buying committees want across an ever increasing number of channels.
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The Art of The AI KPI
With the current economic uncertainty that surrounds us, Chief Data and Analytics Officers are under increasing pressure to track the business impact of data, analytics, and AI initiatives on business outcomes. In most organizations, that leads to talk of key performance indicators (KPIs).
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Busting AI Myths: Getting Started with AI
Have you started using artificial intelligence (AI) and machine learning (ML) in your analytics initiatives? What kind of results are you seeing? Generative AI is all the rage – since November 2022, the popularity of OpenAI’s ChatGPT (a chatbot on steroids) and DALL·E 2 (art and images) has certainly generated a lot of buzz. Naturally,…
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Crossing the AI Chasm
The analytics chasm fundamentally boils down to one thing: a lack of analytics capacity within your organization.
