Author: David Sweenor

David Sweenor is a top-25 analytics thought leader and influencer, international speaker, and acclaimed author who holds several patents. He is a marketing leader, analytics practitioner, and specialist in the business application of AI, ML, data science, the IoT, and business intelligence. With over 25 years of hands-on business analytics experience, Sweenor has supported such organizations as Alteryx, TIBCO, SAS, IBM, Dell, and Quest in advanced analytic roles. Follow David on Twitter (@DavidSweenor) and connect with him on LinkedIn (
Artificial IntelligenceMarketing

Digital Marketing in the Age of AI Disruption (Part 2)

Marketing has always been awash in data and it shouldn’t surprise anyone that AI has been used in digital marketing for quite some time. In fact, a survey by an analyst firm highlighted that 67% of marketers were already using AI in 2022 compared to 33% who were not.[i] For the most part, AI is being used where two conditions exist: 1. The tasks are well defined and repeatable, and 2. The data is relatively self contained
Nags Head, NC Sun and Ocean

Mastering B2B Marketing

The digital economy is now more customer-centric than ever. In business-to-business (B2B) marketing, we have moved from advertising, press releases, inbound sales, and promotions to more customer-centric and experiential marketing. Organizations now need to deeply understand what B2B buying committees want across an ever increasing number of channels.