Category: Artificial Intelligence

Artificial IntelligenceMarketing

Digital Marketing in the Age of AI Disruption (Part 2)

Marketing has always been awash in data and it shouldn’t surprise anyone that AI has been used in digital marketing for quite some time. In fact, a survey by an analyst firm highlighted that 67% of marketers were already using AI in 2022 compared to 33% who were not.[i] For the most part, AI is being used where two conditions exist: 1. The tasks are well defined and repeatable, and 2. The data is relatively self contained