Digital Marketing in the Age of AI Disruption (Part 3)
In Part 1 of this series, we discussed the parallels between the current hype surrounding artificial intelligence (AI)–especially with ChatGPT and Bard...
Digital Marketing in the Age of AI Disruption (Part 2)
Marketing has always been awash in data and it shouldn’t surprise anyone that AI has been used in digital marketing for quite some time. In fact, a survey by an analyst firm highlighted that 67% of marketers were already using AI in 2022 compared to 33% who were not.[i] For the most part, AI is being used where two conditions exist: 1. The tasks are well defined and repeatable, and 2. The data is relatively self contained
Digital Marketing in the Age of AI Disruption (Part 1)
Back to the 90s with the WWW We’ve all seen the headlines, artificial intelligence (AI) is either a) going to...
Mastering B2B Marketing
The digital economy is now more customer-centric than ever. In business-to-business (B2B) marketing, we have moved from advertising, press releases, inbound sales, and promotions to more customer-centric and experiential marketing. Organizations now need to deeply understand what B2B buying committees want across an ever increasing number of channels.